Apparently I may not be the target audience for Yellow Pages' new
iPhone app, ShopWise. (At least, that's what I'm left to assume after not being
invited to the ladies-only launch party. Humph.) In the end, I did get to
go, and I'm glad I did! On the day of the event, my lovely wife Alexandria (@Clippo) was
robbed of her health by a sinus infection, and Erica Ehm
(@yummymummyclub) knows that I work only steps away from the event, so just a couple hours before it was to start she
invited me to take Alex's place. w00t! Finally, a perk to this gig!
The event was slick: cool venue, nice ambiance. A small group of
mom bloggers (some of whom I'd met before) were gathered in the Pantages Hotel
bar (which, by the way, was only 81m and about a one minute walk from my
office, according to my iPhone maps app).
One "Shoptini" into the event and I forgot all about
being the only male attendee and was having a great time chatting it up
with some seriously cool women. About 30 minutes in, the presentation
started. They ran through some stats, intro'd the app... all that
good stuff. I was a little turned off by the level of (what I felt was) pandering to moms,
but I guess that's par for the course for the original invitees. I felt the presentation stereotyped moms, but maybe I'm over-sensitive?
The app, as it turns out, is great! The presentation by the Yellow
Pages folks was focused on moms, of course, but I actually think the app is equally
well-suited to dads. Or, anyone, actually. In a nutshell, the app displays all the deals around
you on a map identified by what looks like gift tags. Tap on a tag to get
the deal details, or should I say dealtails (groan). It's that simple. Also, there are featured deals to flip through as you enter the app.
Some deals are hot. Some are time-limited. 48 hours before a deal ends, a
counter begins telling you how long you have left to get the deal. You can
search for deals, too.
But here's what I really like about it: it's situational, quick
and fun.Trapped in the mall running boring errands? Use ShopWise to get the
bird's eye view of all the deals around you. Killing time before your next
meeting? Fire up ShopWise and see what's around. Dads, moms, whoever, this is
good stuff.
And yes, I now use it. I happened to be rolling into the train station
the other day and tapped into the ShopWise app on a whim. Found out chocolate
milk was on for $1 a litre at Loblaws (chocolate milk is awesome, bee tee dubya. We're still drinking it!). The app is quick, easy, and free. It works well whether you planned
to be out shopping or not. You've got nothing to lose but a couple minutes and
some data on your iPhone plan. Try it. Who knows what you might find.
A couple caveats worth mentioning:
1. I haven't tried anything similar before, and I know there are
similar apps out there. What I do know is that ShopWise is
built on the same deal database as RedFlagDeals, which has been my go-to deal
site for years.
2. Fair disclosure - at the event, I won a CHI hair straightener
and in addition to the aforementioned "Shoptini" I was given, I also
received several coconut shrimp, mini burgers, pieces of sushi, mushroom
tartlets, a box of sweet potato poutine, and a small cup of Hagen Daas - yum.
- Ryan.